March 8, 2015

Ezz Elarab Celebrates the 60th Anniversary of the DS Brand

Ezz Elarab Celebrates the 60th Anniversary of the DS Brand

Ezz Elarab Celebrates the 60th Anniversary of the DS Brand

Ezz Elarab Automotive Group, the exclusive agent for the DS Brand (www.citroen-eg.com) is celebrating the 60th anniversary of the iconic 1955 DS with a variety of exciting activities in Egypt.  This year will set the scene for exclusive offers along with other surprises yet to be announced by the DS Brand.  The entire DS Brand range is available at Ezz Elarab showrooms across Egypt.

In October 1955, the DS 19 made its debut under the glass dome of the Grand Palais in Paris. The styling and high tech innovations of the DS made it an instant legend, one that is still talked about today.  To mark the 60th anniversary of the 1955 DS, a multitude of events have been planned around the world throughout 2015.  Participation in international motor shows will have the brand celebrating with original exhibitions of vintage vehicles and the showcasing of new vehicles placed alongside the historic DS.

Hani Lahzi Kallini, General Manager, Alpha Ezz Elarab stated, “The DS Brand is a true success story, symbolizing elegance and the return of the French automotive industry to the luxury segment.  The celebration of 60 years of the legendary 1955 DS is a testament to the tradition of innovation the DS Brand is known for; one that has continued in its current range.”

The elegant DS Brand meets high standards in quality, performance and design.  The brand has built on its exceptional French heritage to bring customers cars that combine outstanding styling and technology, premium materials, refinement and a thoroughly enjoyable driving experience.

Dynamic exteriors offers bold styling from the ‘shark fin’ B-pillar to the sculpted front-end with its distinctive LED light signature.  Inside, chrome and leather touches surround the driver in French elegance and luxury.

Stand outs on the road, the range combines driving pleasure and everyday ease of use. Each DS vehicle brings the driver closer to the road for effortless cornering and exudes the feeling of having the wheels at your fingertips. Assured and dynamic, DS Brand vehicles handle roads with crisp reactions, top level control and safety.

 

The DS Brand currently comprising the DS 3, DS 3 Cabrio, DS 4 and DS 5 is produced in France.  The entire range is available in Egypt through Ezz Elarab Automotive Group, the DS Brand’s sole agent in Egypt.